MASHSMD was formed in 2015 as the result of the merger of the Virginia and Maryland chapters of healthcare PR, marketing, communications, and strategic planning professionals. Then, in 2016, we welcomed Pennsylvania to our Society. We are also proud to be an official independent chapter affiliate of the Society for Healthcare Strategy & Market Development (SHSMD), the national organization for those responsible for strategy development and implementation in healthcare organizations. We offer great benefits to our members including regional networking opportunities; timely, valuable educational programming; and a robust awards program to honor the great work done by our members.

Our group is composed of a network representing the full spectrum of the healthcare field, including:

  • Healthcare systems and hospitals
  • Rehabilitation hospitals
  • Payers
  • Managed care organizations
  • Home care specialists
  • Ambulatory care
  • Physician groups
  • Long-term care providers
  • Behavioral health
  • Service providers
  • Consultants
  • Agencies with healthcare clientele

 As a society, we are comprised of a wide variety of disciplines, such as:

  • Strategic planning
  • Public relations
  • Physician services
  • Practice management
  • Communications
  • Marketing
  • Managed care contracting
  • Integrated systems development
  • Business development
  • Government affairs
  • Public affairs
  • Sales

Members of MASHSMD enjoy many benefits, including:

  • Annual educational conferences
  • Awards competition
  • Networking opportunities
  • Membership directory
  • Updates on new things happening in healthcare marketing
  • Opportunities to become involved in society leadership
  • Access to select SHSMD programs
  • Discounts on SHSMD conference registration

Whether you are a rising star or seasoned professional, MASHSMD has something to offer.