MASHSMD Member Meetups

Member Meetups are a chance for MASHSMD members to connect, share case studies, and discuss other timely topics in the healthcare marketing and communications field.

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Thursday, September 28, 2023, 11 a.m. - 12 noon (ET)

Better Data, Better Bottom Line

Register here.

Hospitals and health systems are losing upwards of $175,000 per year, per “employed” physician due to insufficient productivity. Healthcare organizations must address business development, productivity ramp up and financial performance among new physician hires and under-performing employed physicians to return them to profitability. It is estimated that the resignation or retirement of a single specialist results in a loss of $1.2 million to $1.4 million a year, and it typically takes up to 18 to 30 months for newly hired physicians to reach budget performance goals. As a result, effective recruitment, ramp-up to profitability, strategic business development, operational optimization, and retention of physicians is paramount to yearly organizational financial goal achievement as well as success in a value-based reimbursement environment.  The lack of the right business data in one platform and having that data strategically analyzed to be actionable in healthcare has always been a roadblock to success.  The time organizations currently invest in pulling data, organizing the data, having it analyzed by internal resources who may not be experienced enough to meet the enormous needs leaves organizations with opportunities lost.


Presented by Doctivity Health

About the Presenters:

Cathryn Connolley

Cathryn Connolley, MHSA, is an award-winning and nationally-recognized healthcare strategic business advancement, operations improvement and physician referral acquisition innovator, executive and leader. Cathryn co-founded Doctivity Incorporated to expand and innovate Doctivity software, a revolutionary product providing healthcare organizations with actionable data analytics for performance improvement and business growth acceleration. She launched SystemCare Health in 2015, a consulting company that resulted in the generation of more than $60 million in new revenue for clients. From 2000 to 2014, Cathy held various leadership positions including Vice President of Marketing Strategy and Operations at Geisinger Health System in Pennsylvania.


Jean Hitchcock

Jean Hitchcock, APR, CFRE, is a visionary marketing, public relations, public affairs, communications, and physician relations leader presently serving as president of Hitchcock Marketing & Communications and vice president of marketing, communications, and physician relations at Phoenix Children’s Hospital. She is recognized nationally as an expert in developing and implementing brand management programs, marketing plans, physician engagement strategies, department and service line assessments, crisis communication plans, and marketing training for staff and physicians. Accredited by the Public Relations Society of America (PRSA), Ms. Hitchcock is a Certified Fundraising Executive and served on the board of directors of the Society for Healthcare Strategy & Market Development. She has held senior leadership executive roles for leading health systems including corporate vice president, public affairs and marketing at MedStar Health; corporate vice president at Scripps Health, corporate director of communications at OhioHealth, and corporate director of communications at Spectrum Health; and was a principal and vice president with Rynne Marketing Group, a strategic healthcare marketing firm in Evanston, IL. In addition, she has served as a consultant for various organizations including academic medical centers, multi-hospital systems, physician groups, and community hospitals in rural and urban settings.


Register here.


Do you have a case study or topic you'd like us to consider for a future MASHSMD Member Meetup? Reach out to [email protected].