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Celebrating the Best of the Mid-Atlantic: 2025 MASHSMD Healthcare Marketing Excellence Award Winners

The Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) is excited to announce the 2025 Healthcare Marketing Excellence Awards winners. These organizations and their work exemplify what happens when strategic marketing and a commitment to community health come together.

This year’s honorees stood out in three key categories: Integrated Marketing Campaigns, Content Creation and Management, and Branding, Design, and Visuals. Their work reflects the challenges and opportunities of healthcare marketing today, and their results speak for themselves.

Best Overall and Gold, Integrated Marketing Campaign

Virginia Hospital & Healthcare Association – “Control Your Care” Campaign

The 2025 Platinum Award for Best Overall and Gold in Integrated Marketing goes to the Virginia Hospital & Healthcare Association (VHHA) for its Control Your Care campaign.

When many Virginians were unaware of new healthcare reforms, including protections from surprise billing and tools for price transparency, VHHA launched a statewide public education initiative. With messaging delivered across TV, radio, digital advertising, and a user-friendly website, the campaign achieved millions of impressions and a measurable increase in public awareness. More than 70% of voters are familiar with these consumer protections today.

VHHA’s campaign reached people and helped them make more informed choices about their care.

See local press coverage about their efforts.

 

Gold, Content Creation and Management

Acenda Integrated Health – “ACE is the Place!”

Acenda Integrated Health won top honors in content strategy and execution. It transformed its internal ACE platform into a vibrant digital hub for employee communication and engagement.

Facing a decline in intranet usage, Acenda introduced a new strategy that included interactive welcome kits, email onboarding, staff recognition, weekly contests, and meaningful storytelling. The result? A 35% increase in post engagement, a 10% rise in platform visits, and 97% of staff now actively using the tool.

More than a content update, this cultural investment now anchors Acenda’s internal community.

 

Gold, Branding, Design, and Visuals (tie)

TidalHealth – Dr. Taboo Podcast Brand Art
Virginia Voice & Red Orange Studio – Virginia Voice Rebrand

Two organizations took home Gold in the branding category, demonstrating the power of visuals to build credibility and connection.

TidalHealth was honored for its bold branding of the Dr. Taboo podcast, which addresses sensitive and often stigmatized health topics. The visual identity — a lightning bolt wrapped around a caduceus — conveyed both authority and courage, helping the podcast stand out across platforms and encouraging open, honest dialogue about healthcare.

Tidal Health

Virginia Voice and Red Orange Studio were recognized for their thoughtful rebrand of a nonprofit providing audio access to the blind and visually impaired. The new logo features sound waves and human figures, reflecting voice, connection, and community. The design update led to stronger engagement, enthusiastic stakeholder response, and growing demand for branded materials — a strong sign that the visual identity resonated.

Red Orange and Virginia Voice

 

Complete List of Winners of the 2025 MASHSMD Marketing Excellence Awards

Integrated Marketing Campaigns

  • Gold: Virginia Hospital & Healthcare Association – Control Your Care
  • Silver: Maryland Dental Action Coalition & Devaney & Associates – My Reason to Smile
  • Bronze: Trinity Health Mid-Atlantic – St. Mary Medical Center Cardiovascular Testimonials

Content Creation and Management

  • Gold: Acenda Integrated Health – ACE is the Place!
  • Silver: Mary Washington Healthcare – Bump and Beyond Quarterly Newsletter
  • Bronze: Virginia Hospital & Healthcare Association – Help Us, Help You

Mary Washington Healthcare
Mary Washington Healthcare

Branding, Design, and Visuals

  • Gold (tie):
    • TidalHealth – Dr. Taboo Podcast Brand Art
    • Virginia Voice & Red Orange Studio – Virginia Voice Rebrand
  • Silver: Associates of Cape Cod & Cobalt Communications – ACC: Building a Better Biotechnology Brand

Platinum: Best Overall

  • Virginia Hospital & Healthcare Association – Control Your Care

These campaigns reflect the creativity and clarity that define outstanding healthcare marketing. Congratulations to all the winners. Thank you for helping raise the bar for how we communicate, connect, and serve.

 

Past Winners