The first MASHSMD Lifetime Excellence Award for Dedication (L.E.A.D.) was awarded to Jean Hitchcock on May 5, 2022, at the Society’s Annual Conference. The MASHSMD Board established this recognition award to acknowledge one or more recipients each year who have contributed throughout their professional career to healthcare marketing, communications, business development, and/or public relations.

 “This award honors outstanding leaders who have contributed to health care strategy, marketing, and communications—individuals who are truly exemplars of our profession and have demonstrated a stellar career,” said David Brond, Awards Chair.

 Eligible nominees’ career achievements are judged by the MASHSMD Board based on the following criteria:

  • Innovation: Demonstrated creativity, diversity of thought, and nimbleness to respond to and proactively anticipate changes in the healthcare landscape.
  • Enhancement of the profession: Participated in professional organizations; frequent author of articles in local, national, and/or trade publications; and public speaking appearances at conferences, events, and/or webinars.
  • Career achievements and leadership: Exhibited significant career progression with increasingly more substantial leadership roles throughout their career.
  • Exceptional stewardship: Expressed integrity; ability to motivate and mentor others; commitment to diversity, equity, and inclusion; and represented the values of our profession to people in other fields and the community’s healthcare organizations serve.

Jean Hitchcock

Jean HitchcockJean is a visionary marketing and public relations leader blending consulting and corporate experience. Over her 25+ years in health care marketing and communications on the provider and consultant side, she has built lasting relationships in—and deep knowledge of—all aspects of the healthcare and hospital industry.

 “Through her experience, leadership roles, writing, and speaking engagements, Jean has always been a strong advocate for bringing the patient's voice to internal and external communication and marketing discussions,” said Brond.

 Jean is widely regarded as a national expert in developing and implementing brand management programs, marketing plans, physician engagement strategies, department assessments, crisis communication plans, and marketing training for staff and physicians. She has held senior leadership roles and served as a consultant for various organizations, including academic medical centers, multi-hospital systems, physician groups, and community hospitals in rural and urban settings. Her senior leadership roles have included:

  • VP, Marketing, Communications, and Physician Relations, Phoenix Children's Hospital
  • President, Hitchcock Marketing & Communications
  • Corporate Vice President, Public Affairs and Marketing, MedStar Health
  • Corporate Vice President, Scripps Health
  • Principal/ Vice President, Rynne Marketing Group
  • Corporate Director of Communications, OhioHealth
  • Corporate Director of Communications, Spectrum Health

Jean received her bachelor’s degree in political science and sociology from Hunter College, earned a master’s in public administration from Western Michigan University, and completed the Executive Management of Healthcare Leadership Program at the University of Michigan.

To nominate a colleague for next year’s L.E.A.D. Award, please send their name and a brief explanation about how they have met or exceeded the criteria for the award to [email protected].